Social Media ROI Statistics

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Updated · Jun 06, 2023

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ROI is an outcome measure used to assess the effectiveness of an investment. It determines whether or not the outcome you gain is worth what you invest in. Social media platforms and sites have their marketing plans; these include ads and premium services for brands and businesses.

Social media analytics provide essential information about your target audiences. It allows you to better adapt your marketing or social media campaigns to increase engagement and get positive ROI. 50% of Gen Z and millennial users use social media to purchase merchandise as opposed to 38% of adults.

Social media is rapidly evolving, with new features appearing quarterly. For this article, we'll break down the stats concerning social media advertising that you can learn to direct your activity in 2023 and onward.

Editor’s Choice

  • 65% of corporate managers believe it is critical to track social media ROI.
  • 83% of company managers don't bother to calculate the ROI of social media.
  • 52% of businesses express dissatisfaction with social media ROI.
  • 54% of brands need help to connect social media ROI to company success.
  • 56% of companies need help analyzing stats from different social media channels.
  • Email marketing has the highest overall ROI at 3,600%.
  • SEO marketing boasts a 22:1 ROI ratio of 2,200%.
  • Marketers that analyze their ROI regularly are 1.6 times more inclined to get budget boosts for their marketing actions.

What is the ROI of Social Media?

The ROI of a social media marketing strategy stands for return on investment, or the sum of funds you can anticipate earning after making the first investment to start or execute your social media marketing activities.

Email marketing has an ROI of 3,600%, substantially more significant than the 5:1 ROI regarded as acceptable. Email marketing is significantly more successful and cost-effective than social media in reaching clients.

Facebook had the highest ROI in November 2021, according to 21% of those surveyed, ahead of Instagram at 18%, LinkedIn at 14%, and TikTok at 4%. It shows what social media platforms have the highest ROI, helping companies to make smarter choices when spending marketing resources.

Here is the ROI of the top social media platforms today:

Facebook Advertising ROI Statistics

Facebook is one of the most well-known social media platforms. It is a popular platform among both consumers and advertisers. Overall, 71% of people use the app, while 65% of advertisers choose Facebook to conduct advertisements.

Here are Facebook’s top ROI stats:

1. With 1.86 billion users and an average ROI of 152%, Facebook ads are the most attractive social media marketing channel for E-Commerce.


A 1.85% average conversion rate for all social media E-commerce and 85% of social media purchases. Regardless of the encouraging statistics, you must still confirm that Facebook Ads work for your E-Commerce companies. If not, being approved for a significant expenditure will be difficult.

2. In 2020, Facebook's global ad revenue totaled $84.2 billion. 


Facebook grew by 25% by 2020, indicating that the COVID-19 pandemic had moved many merchants and small companies online, leading to a rise in Facebook ad expenditure.

3. The overall ad revenue for Facebook in the third quarter of 2021 was $28.2 billion. 


Facebook ads income continues to grow at a comparable pace as the peak of the COVID-19 outbreak in 2020. This shows that Facebook ads and marketing are here for good.

4. The average cost-per-click (CPC) is $1.72.


In 2023, the average Facebook Ads CPC throughout all industries was $1.72. However, in some sectors, you are likely to pay significantly more. For instance, the average CPC in the financial, insurance, and customer service industries is at least $3.

5. Across industries, the average conversion rate is 9.21%.


Ads on Facebook have a relatively good conversion rate. Your Facebook ad should have an average conversion rate of roughly 9.21%. However, based on your industry, these details may differ. Conversion rates are substantially more in the fitness & wellness, healthcare, and education categories.

6. Facebook advertisements delivered the most excellent ROI for 40% of firms, while Instagram ads produced 30%.

(HubSpot, State Of Marketing Report 2021)

The Facebook ad platform provided the most significant ROI for 70% of firms. A further one-third of company owners named Facebook advertisements their top performers when looking at ROI. Meta Platforms is the owner of both Facebook and Instagram.

Twitter Advertising ROI Statistics

Twitter may not be as commonly used as other social networks, with only 206 million daily active users compared to YouTube's 315.12 million and Facebook's 2.9 billion. Still, the reality is that it's typically more straightforward for people to share a message through comments and retweets indicates it still has a great deal of reach as an advertising platform.

Here are Twitter’s ROI statistics:

7. Twitter generates 40% more ROI than other social media channels.


In business, you typically want the most bang for your dollar. If you put time and effort into anything, you will be eager to have a return on your investment. Twitter claims its platform generates a 40% higher ROI than social media platforms.

8. Twitter's distinct content delivery approach has resulted in a greater average of 2% click-through rate (CTR) than other platforms.


Twitter advertisements with links had a 2% CTR on average, compared with 0.72% for Facebook, 0.94% for Instagram, and only 0.06% for LinkedIn. In a nutshell, if increasing website traffic is critical, investing your advertising funds here is worthwhile.

9. Twitter's ad revenue exceeded $1 billion in the 4th quarter of 2020 and the 3rd quarter of 2021.


The most current data shows a 41% year-over-year growth, indicating that more companies perceive Twitter as a fantastic choice for advertising. Most brands use Twitter as a secondary customer service platform and top advertising choice.

10. Advertisements on Twitter can reach an audience of 544.5 million people.


This is a 12% rise during the 3rd quarter of 2022 over the 2nd quarter of 2022, or a surge of 58 million people, for a total gain of 24.7% year after year. This is partly due to Twitter’s audience reach, unlike Facebook, which localizes searches and ads. 

11. 26% of people spend more time viewing Twitter ads. 


Twitter is accessible to millions of users stay informed about events around the world. Twitter Ads may assist you in connecting with them and achieving relevant outcomes. Compared to other leading platforms. 

12. Brands are followed by 79% of Twitter users.


Many people used to believe that Twitter users were solely there to follow friends and family. However, 79% of people follow businesses to see the newest developments. Most of these ads also use Twitter to voice the latest announcements or give users a more relatable side.

Instagram Advertising ROI Statistics

Instagram has the highest average engagement per post of any social media platform, driving 84x more traffic than Twitter, 54x higher than Pinterest, and 10x more than Facebook. 

Instagram is the undisputed king of social purchasing. It provides the most fantastic in-app shopping interface of any app for users. It offers the best ROI for marketers marketing items.

Here are Instagram ROI statistics that prove this:

13. Instagram ads achieve high CTR, averaging 0.26% for stories and 0.32% for feed posts. 


Although these figures may appear low, remember that with cost-per-click (CPC) campaigns, you only get charged for your ads' clicks. Although reports on how CTRs differ between the two platforms differ, Facebook News Feed posts pose a higher average CTR of 1.7%. Instagram Stories have a market share of roughly 0.25%. 

14. 65% of brands go to Instagram for increased ROI and to expand their audience.


Instagram is utilized by 65% of social media advertisers, just behind Facebook at 67%. The good thing for Instagram marketers is that the platform ranks first in ROI, engagement, and expected development this 2023. 

15. The most expensive cost per click (CPC) is on Instagram at $3.56.


Regarding engagement, Instagram has a competitive edge over other social networks. However, there is a higher price, mainly when it involves advertising. Instagram's average cost per click (CPC) is $3.56, whereas Pinterest, Facebook, and Twitter can keep theirs around $2.

16. Concerning reach, conversion rates vary between 0.30 and 2.6%.


Brands with a more extensive reach on Instagram often see more excellent conversion rates. The researchers discovered that brands with smaller following sizes had more excellent reach rates.

Snapchat Advertising ROI Statistics

You may reach a young audience on Snapchat that is prepared to make severe purchases by advertising there. With ad alternatives accommodating practically every price range, even a small social media advertising budget can go far on this unique and engaging app. 

Snapchat advertisements can be set up and run in less than five minutes. They are designed to help you generate interest, attention, or transactions.

Here are insightful Snapchat ROI statistics:

17. Over 57% of businesses post video advertisements on Snapchat.


Single-image advertising may be offered on Snapchat, although the site often sees better levels of interaction with short videos. Marketing on Snapchat is advantageous since it reaches 39% of people globally in the 18–24 age range. 

18. Snapchat ads are watched with the sound on in 64% of instances.


The majority of social media video advertising will include sound, whether it be speech or background music. There is a strong probability that your audio will be heard by individuals who watch them since 64% of Snapchat advertisements are watched with the sound on. 

19. 55% of Gen Z can recall an ad after 0 -2 seconds after watching it.


This is one of the most eye-catching Snapchat statistics since it reveals much about the younger age that dominates the app. After seeing only 0–2 seconds of an ad, 55% of GenZ (those born between 1997 and 2012) can remember the advertisement. 

20. Snapchat advertisements that run 5–6 seconds get the highest results.


Snapchat’s content focuses on keeping videos short, informative, and fleeting, so brands prefer to keep their Snapchat ads short. In this way, users can also remember the ad quickly, and it piques a user’s interest in the brand or product.

Whatsapp Advertising ROI Statistics

WhatsApp Business app is ideal for businesses and brands to boost their ROI. The app can secure customers, gain traction through customer service, improve services and audience reach, and earn revenue through personalized data advertisements.

These are the latest Whatsapp ROI statistics today:

21. Click-through and conversion rates of up to 45–60%


WhatsApp has a higher open rate than other mediums. However, being opened and examined by consumers is not enough; conversion ultimately matters a lot. Regarding SMS and email, the conversion rate is a pitiful 2–5%. 

While WhatsApp only converts between 45 and 60% of users, getting 44–60 leads for every hundred messages sent is a remarkable accomplishment for firms, significantly impacting their real ROI.

22. WhatsApp has the most open rates compared to other platforms at 98%.


Despite widespread use, emails and SMS only have a 21.33% open rate. Only 2% to 5% of mail recipients click on the included links, making click-through rates even lower.

Compared to emails and SMS, WhatsApp has a higher open rate, meaning 98 of each hundred messages delivered are read. This results from WhatsApp's widespread usage as a messaging service, with over 2.2 billion users globally.

23. Search volume on WhatsApp has grown by 24.2% year-over-year.


The use of WhatsApp has increased by 24% yearly. This demonstrates that the app is expanding and outperforming websites like YouTube, Facebook, and Google.

24. 175 million customers use WhatsApp to connect with businesses.

(Twitter, Will Cathcart)

WhatsApp CEO Will Cathcart says 175 million people communicate with companies daily. Therefore, companies wanted quick and efficient ways to send WhatsApp messages in large quantities to their target market.


Choosing the right social media site for advertising your business is essential. Social media has become a meaningful way for companies worldwide to promote their brands and services. Every business, big or small, should adapt to the latest marketing trends, as digital marketing and the latest trends are the best way to boost ROI. 

Companies should set some time to review the latest data analytics once a month to look at the latest trends on ROI to increase profit and invest on latest technology and platforms.

Frequently Asked Questions.

What does ROI stand for?

ROI stands for Return on Investment. It is a performance metric used to assess an investment's efficiency or the efficiency of many distinct assets.

Your social media ROI formula is ROI = Profit / Cost of Investment.

How do you assess social media ROI for your company?

There is no one-size-fits-all strategy for calculating social media ROI for your company. Each brand has different objectives. It will depend on your brand’s priority.

How can I measure the ROI of social media?

The outcomes of a business's social media activities, such as page views, conversions, and engagement, may be used to determine social media ROI.

What are the advantages of measuring social media ROI?

Measuring social media ROI may lead to more transparent decision-making, a better knowledge of consumer demands, and higher advertising effectiveness.




Ritesh Kumar has a seemingly deep obsession with anything web, tech and SEO (in no particular order). He has more than five years of experience in the background check industry, promoting and collaborating with all the major brands in the space. He is currently the co-founder of - A free tool to report bad drivers and look up license plates. Talk to him about Google algorithmic updates, and he can go on and on till the sheep come home.

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